Furst Entertainment Limited, often known simply as Furst Agency, is a London-based Label & Artist Services company established by French entrepreneur Fabien Furst.

Our in-house team of project managers will manage and execute all marketing aspects of your upcoming releases. We offer a full range of services including project management, branding, marketing strategies, PR, social media and digital streaming platforms (play-listing) campaigns. We will also connect your project with music professionals: A&Rs, producers/ songwriters, managers, DSP’s editors…

Graduated from EFAP (Media & Communication School) in Paris, Fabien Furst started his career as a Social Media Manager for #1 radio music station in France, NRJ, where he managed digital campaigns for Prince, Mariah Carey, Justin Bieber, Shakira, Sade, Lady Gaga, Jennifer Lopez, Cheryl Cole and Leona Lewis.

In 2011, he departed NRJ and started his own business, Furst Agency, by signing long-term partnerships with Warner Music France, Sony Music France and Universal Music France. Some of his first projects included campaign for X Factor singers Cher Lloyd, Rebecca Ferguson and Portuguese superstar David Carreira.

Between 2011 and 2019, the agency charted a dozen of Top 10 albums in the Official French Charts, received a platinum and double platinum album (Kids United) and won two NRJ Music Awards (Shy’m, TAL).

Meanwhile, Fabien Furst moved to London and started to export his business outside of France.

In 2018, Furst Agency signed with Janet Jackson’s team at Rhythm Nation Records and Cinq Music in Los Angeles. The agency ran the Digital Marketing and PR Campaign in Europe for her latest single “Made For Now” with Grammy Awards winner Daddy Yankee. Other clients included BBC Introducing artist Shaima, 1 billion stream singer/ songwriter Cimo Fränkel and X Factor winner Alexandra Burke.

In 2019, Furst Agency started to break African artists in Europe by signing Nigerian superstars Seyi Shay, Runtown, Adekunle Gold and Tolani.