Founded in 2011, Furst Agency is a Global Communication & Digital Marketing Agency based in Paris and London. For the past 7 years, we have worked on Social Media/ Online PR campaigns for Warner Music France, Sony Music France, Universal Music France, Play Two, BMG France

In 2017, its founder, Fabien Furst, decided to rename the company SLAY for the French market and export Furst Agency exclusively in London as a Global Communication & Digital Marketing Agency. We help international artists and their teams to promote their music (Press, TV, Radio, Online PR) and to develop their digital branding on social media (Facebook, Twitter, Instagram, Snap Chat), streaming platforms (Spotify, Deezer, Shazam, Apple Music, Youtube…).

ABOUT FABIEN FURST, FOUNDER/ 10 years experience in the music industry:

2008-2011: Graduated from EFAP (Media & Communication School) in Paris, Fabien Furst started his career as a Social Media Manager for a major radio music station in France, NRJ, where he worked on digital campaigns for Prince, Mariah Carey, Justin Bieber, Shakira, Sade, Lady Gaga, Jennifer Lopez, Cheryl Cole and Leona Lewis.

2012: First collaboration as self-employed with Universal Music France and Sony Music France (Mickaël Miro, Cher Lloyd, Rebecca Ferguson).

2013: Launch of Furst Agency in Paris with a long-term partnership with Warner Music France.

2014: Furst Agency designed the Social Media Campaign for French/ Portuguese teen superstar, David Carreira. His album debuted at #4 in the official French charts and became certified GOLD one month after its release.

2015: Fabien Furst exported Furst Agency into the United Kingdom and worked on Online PR campaigns in Paris for X Factor UK 2008 winner Alexandra Burke and X Factor UK 2014 sensation Jordan Morris.

2015/2016: For two consecutive years, Furst Agency designed voting campaigns for Warner Music France’s artists Shy’m (2015) and TAL (2016). Both won “Best French Female” during the ceremony in Cannes. The agency and the record label built an exclusive partnership with SnapChat for the awards show in 2016.

2017: Fabien Furst renamed the company SLAY for the French market and exported Furst Agency exclusively in London. SLAY signed a new partnership with the new french independent label Play Two in Paris. Together they charted three number one albums in the official French charts (Kids United, Sardou et Nous, MC Solaar).

2018: Fabien Furst and his team received a platinum and double platinum album for their work on Kids United and Sardou et nous projects.